Showing posts with label did Nintendo post losses. Show all posts
Showing posts with label did Nintendo post losses. Show all posts

Wednesday, May 7, 2014

What should be Nintendo's strategy?

It seems that Nintendo is in financial trouble. After recently posting a financial loss of what some are reporting as up to 457 million USD, it would behoove Nintendo to take some drastic action. Many writers are calling for the resignation of Satoru Iwata, president and CEO of the Nintendo Corporation, while others are calling for the inane idea that Nintendo should only publish software. Both of these solutions seem to me ridiculous. Changing the head of a company for a new one may certainly take the company in a new direction, it is the actions of the new CEO, not the change of the CEO itself, that might give the company new revenue. Still, this might be a better solution than the other one being proposed.

People are constantly suggesting that Nintendo stop making hardware and make only software. They say that if they could play Zelda and Mario on their Sony or Microsoft console, they would actually get behind Nintendo. This, it seems to me, is insincere. If these players truly wanted to play Mario and Zelda games, they would support Nintendo rather than want to take it out of the race.

So, what should Nintendo do?

Whether Nintendo replaces Itawa or not, the company should do something. Allow me then to make some suggestions as to what could be done by the company, but not before stating something that they should have done.