Hypermasculinity: Drake, Gerald Butler, Joel, and Sam |
The depiction of the "cool" manly man: Duke Nukem |
I don't think we need too much of an
explanation of HOW men are represented in media. From the most popular [1]
videogames [2] to movies to [3] TV shows, male protagonists are represented
largely as the cool, ruggedly handsome-yet-somehow-beautiful, mysterious,
hypermasculine hero with a traumatic past and a hyperactive libido. The basic
implication is obvious: media is perpetuating the image of the hypermale as the
gold standard - what every man should strive to be and whom every woman should
aspire to serve as trophy. This is problematic on two levels: first, it sets
men up to live up to impossible and frankly, inhuman standards, and it makes
women seek the approval of individuals with what could be considered
sociopathic behavior.
Not the depiction of a cool manly man: Lester the Unlikely |
These might seem like ridiculous claims.
However, let us consider how popularity is defined at various levels. The most
popular kid at school isn't the best mathematician or writer - it's the captain
of the football team. The most desirable guys in any university are not the STEM
kids who publish and invent, it's the fraternity members from whichever frat
house is the most influential in campus. As adults, we see this in who we as a
society consider attractive. When growing up, the consensus between my sister's
friends was that David Boreanaz (of Angel fame) was attractive, while Bill Nye
the Science Guy wasn't. Now, the fairly dull, shallow, and monochromatic
Winchester brothers seem to be a popular object of desire. In all these cases
we see the glorification of personality traits such as selfishness,
self-centeredness and a drive to accomplish a goal at any expense, even the
wellbeing of others. We see this even in shows that are created with a mainly
female audience in mind. In Sex and the City, the "desirable male",
Mr. Big, is portrayed as a self centered egotist who puts his own wants before
Carrie's and who is willing to run for the hills because HE doesn't feel like
doing... whatever. And so, what we see is a form of self-reinforcing feedback
loop where men look up to and women desire, deeply flawed hypermasculine
characters because this is what is glorified in the media, but at the same time
these characters are made protagonists because they are what people look up to.
Of course, it can easily be argued that
these hypermasculine superflawed "bad boys" are the object of desire
in female-centric media because of the female power fantasy of "dominating
the bad boy", but that's something we can explore some other time.
[1] This year the
role falls on The Last of Us, Bioshock Infinite, Grand Theft Auto V, and
Assassin's Creed IV.
[2] Think about Star Trek Into the Darkness, Man of Steel,
Iron Man 3, Fast and Furious 6, Olympus has Fallen, or The Great Gatsby just to
get started.
[3] My limited conversations about TV has me convinced that
Agents of Shield, Green Arrow, and Supernatural are among the most popular this
year.
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